“Beyti” lays the foundation of its new factory for the production of juices in Al Nobareya

With investments of 1 billion EGP and the participation of the Minister of Investments

Badran: We are investing 4 billion EGP and this step confirms our trust in the national economy

The establishment of one of the largest cows’ farms in Egypt and the provision of 30 thousand direct and indirect working opportunities

 

In a step that reflects full confidence in the investments’ atmosphere and the ability of the Egyptian economy to recover and achieve fast growth, Mohamed Badran, Managing Director of the International Company for Agro Industrial Projects, Beyti, has laid the foundation of the new factory of the company in Al Nobareya in the governorate of Al Beheira. The event witnessed the attendance of Eng. Ashraf Salman, Minister of Investments, and Dr. Mohamed Sultan, the Governor of Al Beheira.

Badran noted that the new factory would be established with investments of one billion Egyptian pounds. The most updated technologies would be used in this new factory for the production of juices. The factory would be supervised by the largest specialized companies in the field of food production.

The Managing Director of Beyti expressed his hopes that the new factory would be the beginning of attracting more investments to the Egyptian market that receives all sorts of care and support from the government and all its institutions. He pointed out that the step of establishing the factory comes in the frame of the promising plan of Beyti to inject 4 billion pounds in various investments in the local market in the field of food production and agriculture. 

Badran revealed that Beyti aims to increase its sales to reach 5 billion pounds by the year 2020. This would be achieved with a steady increase in the production capacity of the factories. He added that the Egyptian market is one of the largest and most promising in the region due to the diversity of its social classes. This gives it the ability to accommodate various production capacities.

Badran added, "These capabilities encourage all businessmen to increase their investments in the promising Egyptian market. This is also what encouraged us to aim to form a strategic plan that allows to increase the labor in its factories to reach 7000 workers by the year 2020".

Badran clarified that the support presented to Beyti by the joint alliance between Almarai, the Saudi Corporation, and PepsiCo International, made the company insist to launch its new projects because of its deep belief in the prominent and promising opportunities in Egypt.

Badran asserted that the new investments injected by Beyti in the Egyptian market will include the establishment of a farm that hosts around 20,000 milk cows of the best breeds to be the largest farm in Egypt. He added that these promising investments would provide more than 30,000 direct and indirect working opportunities. It would also be considered as a confirmation concerning the stability that the investments’ climate in Egypt witnesses.