April 30, 2014
The International Company for Agro-Industrial Projects (Beyti) – a joint venture between Al Marai and Pepsico – continued distributing Beyti for Tropicana juice in Egypt’s governorates; which introduced its new packaging design to the market last March.
The company started a vast sampling campaign in the delta region, which included roadshow cars in addition to giveaways and grand prizes in Sharkeya, Gharbeya, Daqahleya, Qalyoubeya and Menoufeya.
The Egyptian consumer has known Beyti’s juices since 2007 and was associated with it ever since. The company started such activities to promote Beyti for Tropicana in its new form; those activities contribute to reaching out to the consumers and soliciting their reviews in order to measure their satisfaction which is the core of the company’s objectives to present juices that meet all consumers’ requirements”
Beyti for Tropicana’s promotional campaigns are to enhance Beyti’s leading status in the local markets through a range of products compatible with the highest international quality standards which allowed Beyti for Tropicana the acquisition of 17% share of the juice share in the Egyptian market and thus, has achieved the first place on a brand level in 2013.
This strategy has ensured the company’s leading position with products that attracted all categories and was associated with all ages and generations;